LAPIETRA-SOCIAL MEDIA AUDIT RESULTS

ABOUT YOU: Are your bios informative and consistent across platforms? Do they tell us who you are? Does a professional photo accompany your bios?

My bios are not informative and consistent across all platforms. To start, I have 3 main social media accounts: Instagram, LinkedIn, and TikTok. I do have an X account, but it is what people call a “burner account.” That means it is an anonymous account where my identity is hidden. The reason for that is that I do not really use X to tweet things out; I just use it for news. The only bio that is informative and tells people who I am is on my LinkedIn. I have a nice bio on there with a professional photo from my high school graduation. On TikTok, I do not have a bio, and my profile picture is just a photo of me. On Instagram, the only thing in my bio is “NY,” and I have a picture of myself as my profile picture. So, only LinkedIn has all of those criteria.

CONTENT: What type of content do you typically share? Is it an accurate reflection of your interests as a journalist? Of your general interests? Both?

On Instagram, I share personal photos of myself with friends and family. It is not an accurate representation of me as a journalist, but I do repost things that are interesting to me, like sports or movie-related content. I repost reels that I enjoy watching on TikTok, but I am not active on there and do not post any original videos or photos. For LinkedIn, I post personal accomplishments and repost things I find interesting or useful. However, I mainly use it for networking and internship searching as of now. My social media accounts are more of a reflection of my general interests, rather than my interests as a journalist, and I do not share a lot of content.

FREQUENCY: How often do you post on each platform? How often do you engage with followers?

I pretty much never post on the platforms besides reposts. My last Instagram post was in August of 2024, but I have been meaning to post more as of late, as I only have 6 posts in total, and some of them are pretty old. I have never posted a TikTok video, but I have been exploring the possibility of doing short clips talking about movies or sports and posting them on TikTok. For LinkedIn, I will only really post when I achieve something and I want others to hear about it. I engage with my LinkedIn followers the most as I am always trying to connect and reach out to people. For Instagram, I will like and reply to comments when I post something. Overall, I need to post more, but I believe I am pretty good at engaging with my followers, especially on LinkedIn.

PERSONALITY: What do your posts say about you? Do we get a sense of you as a person?

My posts really do not give a good sense of me as a person. As stated, on Instagram, I only really post pictures of myself with family and friends. I guess the only thing that it shows is that I like to spend time with them. On LinkedIn, I post professional achievements that can show that I am goal-oriented, which is true.

PROFESSIONAL INTERESTS: What about your professional interests? Have you highlighted your journalism skills and career aspirations?

The only account where my professional interests, journalism skills, and career aspirations are located is on my LinkedIn account. I have a clear bio with my career aspirations. I follow many professional accounts on LinkedIn, especially ones that I would be interested in working for. This is because my LinkedIn is really my only professional social media account. My other accounts are more personal accounts, although, as stated, I think I am going to try to turn my TikTok into a professional account.

JOURNALISM SKILLS: Speaking of skills, do posts show any sign that you use social media for finding story ideas and sources, sharing interesting content—including your own reporting—and engaging with your followers?

I would say on my Instagram account. I do not really do any of my own reporting, but I do repost a lot of content from various professional accounts. So, in a way, I am sharing interesting content through Instagram. Other than that, I do not really display any journalism skills on my social media accounts, but it is something I should implement because I am considering going into that field.

Policarpo-MMJ Example

https://www.nytimes.com/2025/09/22/business/media/jimmy-kimmel-returns-abc.html?smid=url-share

Summary: Late-night TV show host Jimmy Kimmel is set to return to ABC on Tuesday, September 23rd. Kimmel’s show was taken off the air by ABC and Walt Disney Company due to comments he made while talking about Charlie Kirk’s death. The comments were perceived as “insensitive” and “ill-timed.” Both Walt Disney Company and ABC have faced major backlash from this decision. Neither Walt Disney Company nor Kimmel has publicly made statements about the fate of the show.

A. What about the story made it worthwhile enough for you to choose?

This story is current and evolving with each day. Many people have taken to social media to show their disagreement with the decision to take the show off air and have even cancelled their subscriptions to Disney+ on video. A nationwide boycott has formed against Disney on social media as well as accusing the company of taking away First Amendment rights.

B. What types of Multimedia were used by the reporter to tell the story?

The multimedia the reporters used was print. It was a well-formatted story that was written for an online newspaper and included images as well.

C. Audience – The story was meant for people who are interested in the attack on freedoms such as speech and press in the current day. I believe it was also meant for those who have been following along on social media without any other references or sources.

Main News Element- The main news element is interest. Jimmy Kimmel is a well known late-night tv show host with many opinions and comments. The removal of his show has caused an uproar of unsatifsied and angry Disney customers.

Sub-news Element – The sub-news elements are conflict, prominence, and impact. Prominence being the main element because of the involvment of Jimmy Kimmel. He is a well known celebrity. Conflict is another main element because the public is fighting back at Walt Disney Company due to their decision. Impact because the decision has severely impacted both ABC and WDC and Jimmy Kimmel. It has also affected the public and their views on the company as a whole.

Santos- MJJ Example

https://www.nbcnews.com/news/us-news/decomposed-body-found-singer-d4vds-impounded-tesla-identified-teenage-rcna231868

Summary- 

A decomposed body was found on September 8, 2025, on the front trunk of singer D4vds  registered Tesla. It was found in an impounded lot in Hollywood Tow. The body was identified as 15 year old Celeste Rivas, a girl who was missing from Lake Elsinore. The cause of death has not been determined, and the police are still on this investigation to figure out what happened to her. The singer D4vd has been allegedly cooperating with law enforcement, and has cancelled his tour.

A.) What about the story made it worthwhile enough for you to choose?

I think the fact that a body was found in a famous singer’s car was shocking. I also decided to choose that because it is unclear how her body ended up in the car, how long she was in there for, who killed her, and why did this happen to her? and how is the singer linked to her? All of this is intriguing but most of all I feel  terribly sorry for the girl and her family. I have a relative of mine that was her age, and It disturbs me that someone that young could tragically die.

B.) What types of Multimedia were used by the reporter to tell the story?

The types of multimedia that was being used by the reporter to tell the story was print, and video. The written article has evidence or statements from the police, and the medical examiner. There is also a video segment  that shows footage of the singer D4vds car in the impound lot, and includes the photo of the victim- Celeste that was found in the car.

C.) I think the audience this story is intended for is the general public who follows the news. I also think that this is for people that are interested in crime stories, and missing people. I also think that it is intended for people that follow celebrities related news because the singer D4vd is mentioned- and it is his car. It draws in a lot of people that like his music and know him. It causes a lot of shock.

Main News Element- Relevance 

 

This story is relevant because the audience needs to know about the tragic death of the missing teenager- Celeste Rivas and how missing cases are handled. I also think that the audience needs to know how often missing cases happen, and the deaths of teenagers. They need to be informed about this so that they can help the police, families, and Communities. On top of that so that they can spread awareness to the situation.

 

Sub News element- Prominence

 

It is prominence because the singer D4vd is tied into this crime. With the fact the victim was found in his car. He is a famous singer and people pay attention to that so that gets a lot of news coverage, and its spreads around faster. I also think that since he is a singer and has a huge digital footprint, people are able to investigate him more, and figure out things that the police and reporters are probably not able to.

 

Matamoros-MMJ Example

https://apnews.com/article/west-point-lawsuit-first-amendment-professor-a4db138011c6fb9c8b445ce5a106aac2

Summary: Tim Bakken, a law professor at West Point, is suing the U.S Military Academy, claiming that new restrictions violate the First Amendment. The lawsuit alleges that West Point began limiting faculty speech after a January executive order from President Donald Trump, which led to the removal of books, changes to syllabi, and threats to faculty members for unauthorized teaching and writing. Bakken seeks to protect free speech and academic freedom, particularly as he has a book critical of West Point and does not want to seek prior approval for its publication. The lawsuit aims for class action status for West Point’s civilian faculty and seeks a court order to stop restrictions.

What about the story made it worthwhile enough for you to choose?

I chose this story because it highlights a potential violation of the First Amendment and academic freedom at a well-known, prestigious university and it raises important questions about free speech in academic settings and the impact of executive orders on educational institutions.

What types of Multimedia were used by the reporter to tell the story?

The multimedia used by the reporter to tell the story is print. The story consists of text and is structured like a traditional news article, likely intended for publication on a news website, newspaper, or wire service.No evidence is provided of images, videos, or links, but texts/words are definitely used.

The Audience: 

The intended audience for this story is civilians and professionals concerned with free speech, academic freedom, constitutional law, and military education and it can include educators, legal scholars, journalists, and policy-makers. It also targets readers who follow military affairs, higher education, or First Amendment issues. Since it involves a lawsuit against a government institution, it may also appeal to a broader audience interested in civil liberties and government accountability.

Main News Elements:

This story is primarily relevant because it deals with freedom of speech and academic freedom at a federal institution. These are core democratic values that directly concern how public institutions operate under the Constitution. It brings questions about the balance between institutional regulations and individual rights, making it highly relevant to discuss about academic freedom and constitutional rights.

Sub-News Elements:

Conflict can be a sub-news element for this story because there is a clear struggle between an individual, Professor Bakken and a powerful institution, West Point/U.S. military over freedom of speech and academic independence. It highlights the tension and opposing viewpoints in the situation. This legal battle represents a larger conflict between personal rights vs. institutional control, especially in a military context.

Impact can be seen as another sub-news element because the story could affect over 100 faculty members at West Point and possibly set legal precedents for other military academies and public universities. The impact extends beyond West Point, which means free speech rights of civilian educators in government institutions are at stake.

Quintero- MMJ EXAMPLE

MMJ- Link:

https://people.com/d4vd-investigation-body-found-in-his-car-11812703

summary:

This article covers a police investigation that involves a musician “D4vid” after the body of Celeste Rivas a 15-year-old girl was discovered in the trunk of an impounded tesla. Someone had complained about a foul odor. On September 8, 2025. The car was registered to him. Celeste Rivas had been reported missing on April 5, 2024. It talks about a matching tattoo they both have. It says D4vid is cooperating with investigators.

A) What made the story worthwhile?

 

This story was very interesting to me and made it worthwhile because it talks about an important crime investigation and it’s shocking to see a music artist I listened to myself be involved in such a tragic situation. There’s still a lot of unanswered questions and nobody has yet to be arrested. In the article is touches on one of his most viral songs “Romantic Homicide” , “Here With Me” and while it doesn’t mention it in this article there’s speculation going around that those songs are both about Celeste Rivas.

B) What types of multimedia were used by the reporter to tell the story?

The reporter used Print, Video from ‘ABC’ about the body found in the tesla, Images of both D4vid and Celest as well as the car. There was interactivity, links to more information about the situation and a link to a go fund me made by her family.

 

C) Audience: Younger people who are interested in celebrity news, people who following cases of missing people. Maybe people who watch TikTok since it’s the platform where the artist became very popular and known since his songs became trendy.

Main news Element: Interest, a well-known artist that may be involved in a crime of a missing teenager. Many people listened to this artist, and his most popular song talks about him “killing” someone in his mind.

Sub-News element: Conflict, since the case is still fresh and unresolved there’s tension and lots of question coming from the public. People want to know who was involved and what truly happened to her.

I also want to say Prominence, since D4vid is a well-known music artist.

 

Spielvogel – MJJ EXAMPLE

https://www.ctpost.com/entertainment/article/conan-gray-bridgeport-concert-amphitheater-ct-21058371.php

Summary – Conan Gray’s “Wishbone Pajama Show” took place at the Hartford Healthcare Amphitheater in Bridgeport, Connecticut on Friday, a stop on his tour for his latest album, “Wishbone,” which was released on August 15th. During a tradition of picking between two surprise songs via breaking a wishbone, Conan Gray picked former NFL player Carl Nassib from the crowd. Contrary to a part of his background earlier in the show reading “a wishbone never breaks even,” this wishbone did, in fact, break clean in half, and the singer chose to sing “Care,” a song off the album that he’d never sung live before.

  • What about the story made it worthwhile enough for you to choose?

I chose this story because music and entertainment are things that I follow quite closely, and as someone who’s followed Conan Gray from his YouTube days, I knew this was something that I wanted to pursue writing about. I went to the Bridgeport concert on Friday with my best friend, and we saw this happen live.

  •  What types of Multimedia were used by the reporter to tell the story?

The reporter used print, audio, and interactivity to tell this story. Text and still photographs were used to tell the story in print. Right under the pictures beneath the headline, there’s a box that will read the story to you, covering audio. DaRosa used links and a copy of the concert’s setlist for interactivity. 

  • Audience

I believe that the intended audience is for people like me who follow the music scene or are interested in the current events of the entertainment industry. With the mention of a former NFL star, the sports audience could also be pulled into the mix. 

Main News Element – Interest 

The main news element of the article is interest. The audience doesn’t particularly need to know about this event, and it doesn’t really help them to understand, so it doesn’t fall into the category of relevance or usefulness. This article would be of interest to those interested in music, sports, or entertainment. 

Sub-Elements – Engagement, Novelty, Prominence, and Proximity

The main sub-element of this piece is engagement as it creates an opening for discussion about the topic with the audience. This story, however,  also comprises other journalistic sub-elements such as novelty, prominence, and proximity. Novelty could be used as a sub-element in this particular story in regards to the mention of the wishbone breaking perfectly in half as that rarely ever happens, thus the phrase “a wishbone never breaks even.” Since this article was written and published by a local reporter to a site for a local news organization, it could also cover the sub-element of proximity by detailing an event that happened locally to their regular readers, informing them of an event that may have taken place in or near their town and driving interest. Another sub-element of this article could be prominence. Two big names in the entertainment industry were mentioned- Conan Gray and Carl Nassib. Conan Gray is currently on tour for his latest album that scored Number 1 on Billboard’s album sales chart, and Carl Nassib is a former pro NFL star that many know as the first openly gay active NFL player.

BURDEN-MMJ EXAMPLE

https://apnews.com/article/jimmy-kimmel-show-suspended-charlie-kirk-a2bfa904429c318fe52e7d3493c6883d

summary: The Associated Press covers the recent breaking news of Jimmy Kimmel’s ABC firing after making comments about the death of Charles Kirk on air. The articles does a dive into the events surrounding the firing and the overall response from the public ranging from outraged protestors to President DonaldTrump’s tweet.

  1. Why?

I chose this story because the news it reflects is incredibly current and relevant in the social and political landscape of this country. The impact of this news has brought forth an important shift in conversation about the first amendment, media freedom, and government involvement. It has created a polarizing media frenzy as supporters and Hollywood elites alike have demanded Kimmel’s reinstatement as they boycott ABC companies such as Disney or Hulu. The story has gained worldwide momentum and is a story everyone should be following as we consider the future of this country.

  1. In the article, the writer used print, video, and interactivity to illustrate the news. This included pictures of Kimmel’s staff leaving the lot, a video to complement the story, and being an online publication it allows for everyone to interact in the comments and share the story.
  1. I believe the audience is the general public, maybe specifically people who actively seek to stay up to date with major social and political issues.

The main news element is Relevance due to its political and social impact as the audience may seek to stay informed and engage with current discourse. I also believe the worldwide effects of this event emphasizes the overall impact which leads me to consider it as being relevant.

A Subnews element that is shown within this news story is Prominence, Jimmy Kimmel is a very prominent late night television host/personality that has been on air for many years. He has garnered acclamation across Hollywood throughout his career. Another big figure mentioned in this article is Donald Trump, as the president, who has decided to take on Kimmel and is largely involved in his firing. These two big names will attract attention on their own.

GTR R35

Balkaran Mia 

Link to article:
Nissan bids fond farewell to R35 GT‑R as final vehicle rolls off the line – Automotive World

Summary of the Story

Nissan has officially ended production of the legendary R35 GT-R, which has been in production since 2007. The final unit Premium Edition T‑Spec in Midnight Purple was built at the Tochigi plant in Japan and will be delivered to a customer in Japan. Over its 18-year production run, the R35 earned a global reputation for its performance, affordability, and iconic nickname, “Godzilla.”

The article highlights the GT-R’s racing heritage, design evolution, and engineering achievements. Nissan executives also hint that this isn’t the end of the GT‑R legacy—while the R35 is done, a next-generation model is expected in the future.

A) What made this story worthwhile to choose

  1. It’s the end of an era for a famous and long-lasting performance vehicle.
  2. The R35 is iconic in car culture known for dominating supercars at a fraction of the price.
  3. It marks a major shift in the auto industry, possibly away from gas-powered performance cars toward electrification.
  4. Nissan’s farewell gives the moment historical significance — it’s not just a car story, it’s a cultural milestone.

B) What types of multimedia were used

This article used three of the four basic types of multimedia:

  • PRINT (Text) – The article provides a full written summary, historical context, quotes from Nissan officials, and facts about the final GT-R.
  • STILL PHOTOS – High-quality images of the GT-R, including the final edition in Midnight Purple, interior/exterior shots.
  • INTERACTIVITY – Includes links to related content, galleries, and sharing options.

 There was no video or audio directly in the article .

C) Intended Audience, Main News Element, and Sub-News Elements

  • Audience:
    Car enthusiasts, collectors, GT-R fans, automotive industry followers, and people who follow performance car trends.
  • Main News Element:
    Relevance – This is news people in the car community need to know. It impacts buyers, owners, collectors, and future GT-R enthusiasts.
  • Sub-News Elements:
    • Timeliness – It’s recent; production just ended.
    • Impact – It affects thousands of owners, Nissan dealers, the performance car market, and fans worldwide.
    • Prominence – The GT-R is a legendary car, and its retirement is a headline event in the automotive world.

Novelty – A car lasting 18 years in production, with a special farewell edition, is rare and special. 

Perkins – MMJ Example

https://www.cnn.com/politics/live-news/charlie-kirk-funeral-09-21-25

 

In the latest story update of Charlie Kirk, his funeral is being held at the NFL stadium in Arizona. Trump the United States President is expected to speak with over ten thousand people in attendance. 

A) The story, follows a series of events that take place after last weeks fatal shooting of Charlie Kirk who was a well-known conservative activist and founder of Turning Point USA. The tragedy left many Americans stunned on these trending acts of violence against our First Amendment. What stood out to me, it raises conflict about gun laws currently in the United States. The impact of this situation raises concern to me and every fellow American who justifies their right of free speech. Will my opinions be met with hatred so strong that it potentially cost me my life ? 

B) The types of multimedia journalism that was used in this coverage story are video (TV, videos ) and interactivity ( web ).

C) The audience to be addressed are activist, podcasters or anyone who engages in publishing your opinion to the masses. I think that you will find interest in this news article, as this could help you think about becoming to much of an influence to people. I am not refraining you from exercising your right to free speech, but proceed with caution. As many people as you might influence in your ideology, there are some who think negative, and even fewer take things to extreme measures. In the millions of people you give your opinion to all it takes is one individual to proceed with silencing you. In this day in age, is free speech really free if it comes with a cost ?  Today as we tread lightly to what we can say or do conflict builds. That feeling is an instability to express your voice because of fear of being casted away. The impact of this event shows to tread lightly as your opinions could be met with injustice.

Goncalves – MMJ EXAMPLE

MMJ Link – https://www.cbssports.com/nba/news/kawhi-leonard-investigation-clippers-release-statement-as-more-payments-from-steve-ballmer-come-to-light/

A – This story caught my attention and made it worthwhile to choose because it is about corruption at the highest level of business organization. A legendary NBA player, named Kawhi Leonard, along with the billionaire owner of the Los Angeles Clippers, have been accused of funneling payments under the table to Leonard, so they can avoid the mandated “salary cap” and have an advantage on other teams who don’t use this illegal loophole.

B – The type of Multimedia used in the article is interactivity. This is because the writer, Robby Kalland, uses multiple timelines, catching the reader up to what has happened so far in the reporting. Along with this, Kalland ties in his own reporting with another sports journalist named Pablo Torre. We learn that up to about a week ago, the Los Angeles Clippers owner was deemed mostly innocent, because there were no ties to him and the “under the table” payments occurring to the player. However, Pablo Torre was able to dig up that the owners name “Steve Balmer”, was directly listed under the LLC of the company making these illegal payments. Since this reporting occurred, the story has taken off again. This is why the media used is interactivity, since it ties in multiple news reporting and timelines.

C – This type of reporting is aimed towards sports fans, mainly NBA fans. The main news element used is relevance. This is because if the alleged payments actually occurred, then it greatly calls into question the integrity of the people in power of sports organizations. If one simple payment occurred without including it towards the mandated league salary cap, then it not only creates a distrustful image of those who make decisions within basketball, but all sports as well. The sub news element used is prominence. This is because the billionaire owner of the Los Angeles Clippers who was accused, is not only one of the richest men in the world, but is involved in multiple multi-billion dollar organizations. The reporting makes you think that if this type of corruption is happening at the top of the power pyramid, then it must be trickling down as well.